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In the corporate world, there are so many different events you can host. These can range from conferences to team bonding. It really depends on the objective of your event, which will help you determine the type of event you will host.

In the corporate world, there are so many different events you can host. These can range from conferences to team bonding. It really depends on the objective of your event, which will help you determine the type of event you will host.

First, you want to know who your target audience is, whether clients, industry leaders or team members and then you can start planning out the objective of the event. Once you have this, it is easier to decide what type of event you will host!

If you aren’t sure where to start, we have a list of the types of corporate events you can host for any type of stakeholder.


conference is generally a meeting around a certain topic with many guests in attendance. A business conference will be made up of people who either work for the same company or are in the same industry. It is an event used to discuss new trends and opportunities in the business or the industry. If you are not sure what the difference between a conference and a convention. A convention is usually a group on a large scale.

Corporate & Conference Venue Setup


In a seminar, the audiovisual technology plays an important role in the event planning process. A seminar is the delivery of presentations and can be used for training, general meetings or education. In a seminar, there is more learning as part of the event. A seminar could even be an additional element to a conference.

Seminars by View By Sydney

Team Building Events

Team building events can mean a range of things from fun and entertaining to learning and development events where the team brainstorm processes for the business. Team building events are all about connection, development and being innovative.

Although there is no return on investment for these team-building exercises, they are great for building good workplace culture.

Trade Shows / Expos

A trade show is all about the industry, not the business itself. If you are in the automotive space, you may attend an automotive trade show where all your competitors attend to show off what they can do for their clients and customers. It is all about networking and gaining more information. There are a lot of elements that go into a trade show from displays to lighting and other technical aspects. They are great for creating brand awareness and new leads to the business.

Corporate Dinners

A business or corporate dinner would be for anything from new hires in the business to celebrating milestones or networking with people in the industry. A corporate dinner could be used for potential clients to discuss business. These are good for a small group setting and can be very intimate or very formal.

View By Sydney

Product Launches

Of course, if you have a new product coming to the market, you want as many people as possible to know about it. A product launch is an excellent opportunity to showcase your business and also what you have created! A great marketing exercise.

Corporate events by View by Sydney (Cellamasters)

Shareholder / Corporate Board Meetings

In a corporate setting, usually, the board and shareholders will meet up to discuss business for development and improvement. Some boards like to have it in a setting away from the business as a different environment. These are where new business initiatives and ideas are created for the business and are a good way to debrief how the business is going with their objectives.

Lendlease Corporate Events by View By Sydney

Year-End Functions/parties

Celebrating team members is a great way to thank them for all their hard work. So, Christmas and EOY parties are a great way to bring everyone together to show appreciation. Plus, it is nice for people to get together away from the work environment.

End of Year & Christmas Parties at View By sydney


If you are a business who educates others. Workshops and short courses are a great way to add extra layers to your business. Plus, small intimate groups in workshops and courses allow for more connection and gives your guests more opportunity to be exposed to your business and the industry.

Seminars by View By Sydney


Businesses like to celebrate success. Big milestone birthdays always call for an event for all involved. Clients, team members, stakeholders – it is always nice to celebrate a birthday for the business.

Confence Venue by View by Sydney

Charity events

Charity events play an important role in how businesses interact with the community. It is always good to give back, and if a business can get people involved in the process, it makes for a bigger impact! These could include speaker events, dinner or outside the box ideas.

Charity Events at View By Sydney

Networking events

These are large or medium-sized gatherings to allow people from employees to clients and potential clients to get to know each other. A networking event is a great way to build connections and awareness of your business.

Cocktail Parties at View By Sydney

Final thoughts

As you can see, there are a lot of events you can choose from when it comes to planning for business development. Events are used for a range of things from marketing to sales or for connecting with clients, team members and people within the industry.

When you are trying to choose the right event style of your business, the objective and audience is the most important thing to know before you start planning. That way, you know exactly what type of event you will need.

At View by Sydney, we host a range of events from small groups of 10 to large groups of hundreds. We help event planners with all the elements of the event from catering to setting up on the day of the event. It is all about pre-planning, and then execution and our team have loads of experience in the event space.

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